Pay Per Click (PPC) Management
The strategy you need to get the most qualified leads for your spend
Get Found Immediately!
Over 85% of your prospects are searching right now for your product or service. Who will they find first? You or your competition? Paid marketing strategies such as Google AdWords, Bing Ads, Facebook adverts, and LinkedIn Marketing Solutions get you in front of your audience for the right keywords immediately.
Paid web marketing is also a wonderful compliment your website’s search engine or “organic” marketing.
Our PPC campaign management program brings together industry-leading strategies, ongoing optimization, regular testing, and campaign research, all with the express purpose of increasing both the performance and the scale of your campaigns.
Google AdWords for Pay-Per-Click Marketing
Google AdWords – by far the most popular PPC platform – operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, google digs into the pool of bidding AdWords advertisers and chooses a set of winners to appear in the ad space on its search results page.
3 Reasons Businesses Choose PPC
PPC is an abbreviation for pay-per-click, which is a type of online advertising where you are charged based on interactions with the ad. Essentially, you pay only if a person clicks on your ad, shares it, or does something you identify as a valuable action.
Using PPC to Build Your Business
What you can expect from our PPC Management
To tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors and USP’s. Then can we work with you to develop a strategy that’s going to deliver the results you need.
We ensure your adverts are tightly focused to the ad group’s keywords and to the landing pages on your website; with a strong call to action and continuous testing we can be sure you’re getting the right traffic at the lowest cost you could pay.
Without the right data, optimising a PPC campaign would just be a shot in the dark, so one of the very first things we do is to make sure the tracking is setup properly, giving us all the data we need to optimise the accounts going forward.
We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. It’s important to us that you own the accounts, and that you have a relationship with the network owners.
Ad extensions have become a vital part of the PPC arsenal. Ad extensions transform your adtext and give you the opportunity to stand out, over your competitors. If you’re not using ad extensions in today’s bid landscape, then you’re missing a trick.
Ongoing optimisation will continually refine and focus the campaign to push the performance boundaries. Attention to detail is the key; A slightly higher click through rate in this Ad group, a slightly lower CPC on this keyword – it all adds up to make a massive difference.
We’ll ensure you’re targeting the most appropriate keywords and not wasting spend. We use sophisticated techniques ensuring you cover the full search landscape while avoiding the areas which aren’t right for your business.
We’ll help you set up, manage and optimise your shopping campaigns and product listing ads to promote your inventory. Our experience helps us ensure the right product shows for the right keywords.
We produce reports which provide meaningful insight into what’s happening with your PPC campaign. What we’ve been working on, what we’ve noticed your competitors doing and how your paid search is performing against the key metrics you’re most interested in.
Do you offer guarantees?
Webworld does not offer guarantees. If we were able to offer guaranteed results on any kind of advertising we would be sitting on a beach right now.
How does pay per click advertising work?
PPC is a type of online advertising where you pay the host (Google or Amazon, for example) to list your advertisement on their website on the search or product pages that are relevant to your ad. When someone clicks on your ad, you are charged the appropriate Cost Per Click (CPC) fee until your pre-set budget runs out or you add money to it again. The purpose is to get users to click on your ad and drive traffic to your website or e-commerce store.
How long will it take to get results?
With typical paid acquisition campaigns, you can expect to see results in the first 3 months.
How do you charge?
Our fees are based on a monthly retainer—usually a percentage of your advertising spend (or a small management fee).
What makes you different from other pay per click agencies?
We’re not just paid acquisition experts, our pay per click campaign management team consists of people who have worked for both tech startups and large companies, and we have a growth-oriented mindset that you’ll be hard pressed to find at other agencies.