Social Media Marketing is a powerful tool for the present businesses. Social media marketing plays a major role in increasing the business sales but there are many who still does not know how to utilize it effectively to achieve the desired results. Here we have mentioned some ways in which the social media marketing can boost your business.
1. Increased Brand Recognition
Given any opportunity, the organizations must publish their contents and make increase their visibility. Social media is one of the best ways to do so. They can help you easily accessible to new customers and makes your more familiar with the existing customers. Example: A Twitter user gets to know about your company by viewing their newsfeed. The customers become familiar about your brand when they see your online presence at multiple channels.
2. Improved brand loyalty
It is found that those brands who have much presence in social media channels get more loyal customers. The companies should make use of the social media and must maintain a good connection with the customers. The customers who follow the brands are reported to show loyalty to them.
3. More Opportunities to Convert
The posts made on social media are very important as these are accesses by various customers and followers. It enables you to interact with the customers who follows the posts. The posts you make, the videos, images, blogs etc. that you share on social media are likely to be reacted upon by some customers. This will result in site visits by those customers thereby increasing the traffic to your site. These interactions might lead to purchases as well.
4. Higher conversion rates
Social media marketing results in higher conversion rates. The brands become humanized by interactions through the social network. The brand act and behave like people in social media which is effective as people become more trusted and interested in doing business with people rather than companies. It is observed that the social media has 100% higher lead-to-close rate than outbound marketing. In short, we can say that building an online audience can improve the conversion rates on the existing traffic.
5. Higher Brand Authority
When you interact with your customers on a regular basis, they develop a trust in your brand. In latest trends people normally react through social medias, it is the same in case of any reviews about the products or services. When they are satisfied with your service they talk about you on social media. The more they complement you, the more the benefits are for your company.
6. Increased Inbound Traffic
In normal cases the inbound traffic to your sites are through those customers who are already familiar with your website or from those who reach your site through search keywords for which you are currently ranked. This is very much limited and this can be increased only if you have social media presence. When you add your profiles to different social media channels it adds to the path leading to your site. The contents you publish on these profiles are an added bonus for a new visitor. If the content is of good quality, then the inbound traffic also increases and more traffic means more business.
7. Decreased Marketing Costs
It is estimated that spending just around 6 hours per week is sufficient to increase the traffic to your site. You just have to spend an hour a day for preparing quality content and develop special strategies for which you can start seeing the results. There are options to provide paid advertisements through social media sites like Facebook and Twitter which is relatively cheap. First start on a small basis and when you start seeing the results, you can further increase the budget.
8. Better Search Engine Rankings
The best method to route the traffic to your site is through the SEO. Regularly updating your blogs, optimizing meta tags, titles and description, inbound links alone is not enough to increase the site traffic. Google and other search engines calculate the rankings based on the social media presence as it is considered that the best brands make use of social media. Being active on social media is a brand signal to search engines that such brands are trustworthy and loyal ones. So, for SEO to be effective, social media presence is a necessary.
9. Richer Customer Experiences
Social media is nothing but a communication channel. So, when you interact with your customers you are getting a chance to demonstrate your customer support service. Example, when there are any issues being reported you can immediately look into the issue, take actions for it etc. Similarly, in case of compliments you can publicly thank the customers. The customers will be more than happy and satisfied with your service.
10. Improved Customer Insights
Through social media you get to know the likes and dislikes of your customers. Take a look at the comments made by the customers and evaluate their interests. The contents with the most likes or interests can be understood and make sure to publish such contents in future.
11. Find what your competitors are doing
When you are connected to social media, you also get to know what your competitors are doing. This will let you know their strategies and enables you to develop your own better strategies and techniques to stay ahead of them. You can check out your competitor’s business and improve yours by offering various unique products and services.
12. Geotarget Content
Sharing the content are now faster and convenient. Geo-targeting is an efficient method of sending your messages to the targeted customers. Various social media networks enable you to communicate with the right audience. There are options to select the audience based on their geographical and demographical parameters.
All the above-mentioned benefits can be obtained through long term social media campaign. You should strive hard to attain such a position especially when you have competitors also on social media. Do not stay idle when the competitors make the benefits through the social media channel. Social media is more of building relations and with more number of followers the network of friends also increases. You have nothing to lose by engaging in social media and at the same time the benefits are worth mentioning.
