Google Apps is a service developed by Google that allows you to run your company email away from Google’s mail servers. Besides you also get a variety of products from Google which will make your business more productive. Using this one product alone, small business can solve a whole lot of problems which they encounter during the process.
Company Email: Most of the small and medium enterprises are seen to use work emails with @hotmail or @gmail addresses. This is not a wrong way but it would be even more effective and professional if your work email has @YourCompanyDomain as the address. One can easily understand what your website is by just seeing your email address and chances are that they might visit your company site. This will add traffic to your site of course.
Storage Space: The best mail servers normally provide around 1 GB of storage space for emails. While there are some who provide space if you make extra payments. Google provides 10 GB of free storage space and this would be more than sufficient for small businesses.
Search: Finding an email which was received or sent long back is not a difficult task using Google Apps. Google has come up with the Search function which enables one to find any mails using the required search criteria, provided that the mails are not deleted.
Spam: Most of us receive spam mails often. There are ways to reduce the spams by setting up your company email to go through Google Apps. They have provided spam filters which can filter the spam reducing your trouble to go through such spams and deleting them.
Mobile: Google has large role in the mobile market as well. You can easily access your emails through your mobile devices from anywhere at any time if you are provided with an internet connection.
Other Products: Google Apps also provide various other products and services which can help your company to be more productive. These includes online file sharing, calendars, chats etc. that are helpful for your business.
Easy Setup: Setting up of Google Apps is not a tedious task as they provide step-by-step instructions and videos on how to do so. One should not be technically trained for the same.