Most of the business at present uses the technique of email marketing. It has become a favorite method of numerous companies and with different types of industries. For those who have not experienced this technique, let us take a look at some of the main reasons why email marketing has become an essential marketing tool.
1) Low Cost
One of the most important advantage of email marketing is its low cost when compared to the other different marketing techniques. It need no cost for printing or posting, no requirement of billboards, magazines, television and other media. Those who are engaged in email marketing has to make some investments in software for automation, tracking and evaluation of emails. There may be some fixed cost for sending large number of emails at a time, even though they are very less as compared to the payments required at other medias.
2) Target fans of your brand
In email marketing technique, the messages are only received by those customers who have signed or requested to receive them. It is in fact the only method of marketing that the customers ask to receive. Here the business is targeted only to those who are interested in the product or the brand. There are options to send the emails to all who haven’t signed up for the messages, but this might irritate the consumers which in turn would affect the goodwill of the company.
3) Segmentation
The marketing agents make payments to ensure that the investments are done to target only those who are interested in their brand. In case of email marketing they send emails only to those who have subscribed and meets certain criteria. Example. If a firm has some offers in a particular location only, then they can send emails to only those customers living in those areas or if there is a sale of a particular product, then they can send mails to those who have shown interest in that product alone. Email list segmentation are beneficial for those brands who have information about their customers which results in better sales.
4) Calls to action
Email marketing techniques allow its customers to purchase an item after viewing an offer at two clicks of a button. This technique makes use of those customers who make spontaneous purchasing. They can send mails and newsletters with direct link to the checkout which will persuade the customers to make instant hassle free purchases.
5) Easy to create
It is very easy and convenient to create an email newsletters or advertisements. There is no requirement of a large team to create one. Simple plain text emails with the required content alone is more than enough for a successful campaign. Even though there are numerous email campaigns with colorful, attractive content with designs, videos, images etc.
6) Easy to track
It is easy to make any corrections or improvements in your campaign. The email marketing software let you track open, click and conversion rates enabling it easier to make any upgradation. The changes can be made instantly while the print campaigns need a lot of effort for the improvements.
7) Easy to share
The customers can share any campaigns with their friends or relatives instantly by forwarding the mails. No other marketing techniques can be shared so fast.
8) Global
Email marketing techniques are global as you can send any campaigns or newsletters instantly to vast number of people around the globe at the click of a button.
9) Immediacy
The emails are sent in no time and so the results can also be seen within minutes of sending the mails. For sales that are happening in a lesser time like a 24-hour sales, email marketing is very helpful as the customers will come to know about the urgency and can take immediate action. Here the business does not have to wait weeks or months to get the result of their marketing strategies.
10) Return on investment
All businesses are done for getting returns of their investments. So most of the business depend on email marketing keeping in view of the returns they receive on the investments. Various sources have already confirmed that this is better than any other platform.
